Amy Larson

Amy Larson has served as the President of Hello Eyes since 2021, working to create a new business that will transform the optical industry and further deliver on the SeekWell mission of making vision care simple and affordable. Prior to that time, she served as the Chief Technology Officer for the company. Amy started with 1-800 Contacts/SeekWell in 2004, left through an acquisition in 2014, and was thrilled to rejoin in 2017 when SeekWell acquired the company she co-founded.

Amy’s 25+ year career has been rooted in ecommerce and her work has been recognized with several awards over the years, including two Webby’s, an Appy, a Cannes Bronze Lion, and the CIO 100. She was personally recognized as one of Utah’s Women to Watch in 2012, Most Influential Women in Optical in 2015, and Executive Excellence by Utah Business in 2024.

Amy has way too many hobbies, but primarily enjoys being with her family, riding snowmobiles, wake surfing, and being the world’s okayest Crossfitter. She is active in many causes, including having donated over 6+ feet (and counting) of her hair to Wigs for Kids & Locks of Love.