In the constantly shifting landscape of ecommerce, it can be tough to keep up.

During a discussion sponsored by the Women Tech Council’s three leaders in the industry talked about the ways they try to stay ahead of the curve—and compete with other tech giants, like Amazon.

Stormy Simon, president of Overstock.com, said the industry has advanced to the point of allowing unprecedented opportunities for drawing customers. That advantage is half of a double-edged sword, with the other half being the increasingly specific demands of shoppers, she said, particularly those who are younger.

“It used to be someone would look for ‘red couch.’ But Millenials, these dang kids, they look for ‘red couch, three cushions, buttons on the back,’” […]